Uptime has always been a hot topic in igaming. It is business-critical no matter what kind of games you run and what markets you operate in. All online businesses that makes money by the minute value every second of operation. Downtime means loss of income so even a 99.9% uptime can be worrisome. That .01% can amount to more than 3 and a half days a year, 3.65 days to be precise.
We also need to look at what uptime actually means. Often there are time when although the server is running it is still not running efficiently enough to serve your customers within reasonable time frames.
Outages of 5 to 10 minutes at a time due to updates or maintenance are often not considered part of the calculated downtime percentage. However they are very common and still effect your business. What if latency increases and the server becomes so slow that it might as well have crashed? It becomes clear that it’s not just about uptime but also about performance. If the server delivers 99.9% uptime but at half speed half the time, then it’s still going to affect your business.
Just because the server doesn’t crash it is still not delivering uptime in terms of business as usual.
Spikes in gaming business
The gaming business especially depends so much on on-demand services that any outage is devastating to the operation. Downtime will often also effect the company’s reputation and with players being registered on multiple sites with many brands for the same games, losing a customer over an outage is a perfectly common scenario.
The reality of everyday business in gaming often means sudden spikes in traffic. This does not help with availability becoming an issue. Sometimes these spikes can be predicted, such as during the world cup games, however not always.
iGaming solutions – uptime matters
Gaming companies require a structure that allows for a strong database, redundancy, breach protection and scalability. The three together will give you a much higher chance of keeping your uptime to the 99.9% rate promised.
However the most important aspect of using a cloud service is that you can scale when you need more resources. This will allow you to keep running at optimum speeds reducing the slow periods that although they are not part of the uptime calculations, are still damaging your income and your business in a major way. This scenario makes cloud a very attractive option for gaming companies, many have already migrated, others are still in the process. Even platform suppliers have started migrating to offer a more reliable service. So join the migration and put your gaming company on the cloud.